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SEO Growth Plan

We don't sell rankings. We sell bookings.

A monthly growth plan built specifically for airport transfer and chauffeur companies — not a generalist agency guessing at your industry.

"Your website is never finished — and that's exactly the point. It evolves with your fleet, your routes and your season, every single month."

// What's included

What you get every month.

SEO content

Professional articles built around booking-intent searches — airport routes, day trips, local events, pricing guides. Every article closes with a booking CTA.

Google Business Profile

Set up or optimised, then managed ongoing — photos, posts, services, and a professional reply to every review. This is what puts you in the map pack.

Trustpilot

Claimed, set up, and kept current.

Review engine

Past-client email campaigns plus a QR card for drivers at the end of every trip. Real reviews show up as stars on your site automatically.

Google Ads management

Monthly, data-driven — which keywords bring calls versus which just burn budget, bid adjustments, negatives, ad testing. An unmanaged campaign typically wastes 30–50% of its spend.

Website evolution included

Day-to-day changes with no extra invoices — a new vehicle in the fleet, a new route, updated pricing, seasonal banners.

Monthly report

One clear email: visits, calls, WhatsApp clicks, attributed bookings, ranking progress.

// Honestly

Why 6 months, minimum.

SEO is compound interest. An article published in month one typically starts ranking between months two and four — then keeps bringing free traffic for years. Reviews build up one at a time. Ads data makes the campaign smarter every single week.

"Anyone promising SEO results in 30 days is lying to you. Six months is the honest window where content, reputation and advertising click together — and where the plan starts paying for itself."

"One airport transfer is worth more than the monthly fee. Two extra bookings a month and the plan pays for itself — everything above that is profit."

"Ads stop the day you stop paying. Content and reviews never stop working."

After the 6-month minimum: month-to-month, cancel any time. Most clients stay because the reports make the case for themselves.

// Timeline

Your first weeks.

Week 1

Full audit, plus your Google Business Profile created and verified and your Trustpilot claimed.

Week 1–2

Review campaign launched to past clients, plus a QR card ready for your drivers.

Week 2

First article published, and your Ads campaign structured by service and language.

Month 1+

Steady monthly rhythm of content, management and reporting.

Month 3

Strategy review with real data on the table — doubling down on what's working.

// Real numbers

A shuttle company in South Africa.

Nelspruit–Hoedspruit–Kruger coverage. The goal: direct, high-value bookings — safari lodges, airport transfers — without paying commission to booking brokers.

A cluttered ad account, generic page titles, and bookings priced the same whether they were a 10-minute local trip or a 3-hour safari lodge transfer. We rebuilt the account around what the business actually earns per route, and rewrote the site to match — real routes, real search intent, nothing generic.

17%

Average campaign CTR

32.8%

CTR on the top keyword

+95%

Sessions, first week after SEO changes

53%→41%

Bounce rate

The turning point was simple once we saw it in the client's own booking data: some routes were worth 5–10x more than others. Every plan we run starts from a business's real numbers, not just search volume — the specifics of how differ client to client.

// Pricing

From £150/month.

6-month minimum, then month to month.

Separately, this scope typically runs £250–400/month at a generalist agency. Bundled, it's less than the value of two bookings.

Free 15-minute audit — your Google Business Profile, reviews, site speed and search presence.

// FAQ

Questions people actually ask.

SEO compounds — an article published in month one typically starts ranking between months two and four, then keeps bringing free traffic for years. Reviews build up one at a time. Ads data makes the campaign smarter every week.
We audit it and work with what's there, or propose a rebuild if that's genuinely the better path.
Yes — we integrate conversion tracking and attribution directly with the booking widget, so you can see which keywords and campaigns actually turn into bookings.
The click budget goes directly to Google, paid by you. What you're paying us for is the management.
Reviews and ads: within weeks. SEO content: months two to four. Anyone promising 30-day SEO results isn't being straight with you.
Yes, month to month after that. Most clients stay because the reports make the case for themselves.

Let's see what's actually happening.

Free 15-minute audit — no obligation, no generic report.